25 Aug 13:00 by


Recruitment has come a long way from cold calling on landlines, to having the ability to build personalised databases and social media profiles in order to optimise communication and efficient placements with candidates and clients. However, in order to utilise these technological methods, a company must first understand the relevant platforms useful to themselves, and how to use these effectively. 

Social Media

This is no secret. Anybody and everybody understands that Social Media is a great way to communicate and showcase your business to existing and potential customers. The key factor to remember here is the content - keep it relevant. Discussing industry topics and news can engage followers to communicate and gain an insight into what your company is about. Adding to this, sharing company activities is a good demonstration of your culture and social life, which could also encourage potential employees to want to join your team, as well as showing candidates and clients how you operate internally.

Databases (CRM Systems)

Being able to keep all contacts in one place is pretty awesome as it saves a lot of time for recruiters, rather than hitting the yellow pages, or entering endless searches to which they return with an old phone number (not fun). CRM systems have got rid of the paper based CV search, and in fact cut masses of time spent looking through CV's, which means repsonse times are much quicker too. These databases can simplify searches whilst reducing paper waste (Go Green!), which utlimately can result in faster and successful candidate placements.

Video Calling

"But, our client is all the way in America, that's gonna be an expensive client visit!" - said no one ever in the 21st century, thanks to the likes of Skype and othe video calling services. You can now sit in a group conference meeting, alone. This is something every business everywhere should be utilising to maintain good contact with customers. It is especially useful for Recruitment firms, as they can conduct video calls with candidates, allowing a vetting process before being sent to an interview with a client. 


The 'GOD' of communication in recruitment, and it's obvious why. Being a B2B and B2B business, correspondance is key, making e-mail the perfect way to keep the conversation flowing when phoning isn't necessary. Letting clients/candidates know 'what you're upto' as a business is also a great reminder to those you haven't spoken to in a while - however, it is important to avoid bombarding mailboxes with irrelevant information to those who don't require it, so keep it simple and only inform them on what they want/need to know.

With an ever-growing technological world, recruitment is yet to be shown the best of technology and optimisation in matching the ideal candidate, with the ideal client.