Trade Shows – they’re in every industry, but are they worth attending?
Well, if you’ve ever been on the fence regarding whether you should or shouldn’t be attending, we have 5 reasons why you should be jumping at the chance to attend future trade shows.
Trade shows are a great way to gain knowledge, and as we all know our sectors are constantly evolving and changing - specifically with technology. As a candidate it’s invaluable to ensure you’re up to date with any of the latest innovations and changes, as they could soon become heavily widespread and mainstreamed. By gaining this invaluable knowledge it will allow you to see what is becoming more prominent and what is also becoming outdated, enabling you to stay one step ahead and potentially spotting any new trends that may arise.
2. Employer Exposure
As a candidate face-to-face exposure can be tough to come by, however trade shows give you a great platform to meet potential employers. It gives you the opportunity to put a personality to your face and name, as the majority of networking is now done via LinkedIn. By having that face-to-face meet it also enables you to have a point of reference when you’re following up with the people you spoke with during the event.
3. Professional Development
No matter what industry you’re in, professional development is an integral aspect of growing as a candidate, helping you stand out from the candidate pool. Trade shows have an abundance of resources on offer that can help you learn new skills as well as refining your current skills. By researching what seminars, classes and workshops are on during the event allow you to plan and prioritise what sessions you wish to attend in order to improve yourself.
Trade Shows have a variety of industry stakeholders in attendance, ranging from small and large business owners, members of the press, freelancers/contractors and many more. This opens up for collaboration opportunities. Collaboration comes in many different shapes and sizes, so this could range from offering industry insight for a post event article, or being part of a select focus group or simply collaborating via a discussion on a relevant topic. Collaboration helps to boost your profile and shows the initiative employers look for.
This last one is maybe the most important, as previously mentioned trade shows give you the opportunity to let your personality become present, this is your USP (Unique Selling Point), and you need to use it. Events are perfect for promoting your brand, and nothing quite promotes yourself like someone who enjoys talking about key industry topics, it shows a clear interest and that cannot be undervalued.
Whilst we’re on the topic of trade shows, Kensington Additive will be attending RAPID + TCT 2019 in Detroit, and we’d be happy to speak to anyone attending. If you’d like to get in contact with any of the team attending contact us on +44 (0) 1257 268273.
See you in Detroit!