Job: Digital Marketing Specialist
Industry: Additive Manufacturing
Location: Austin, Texas

An additive manufacturing company that provides AM systems and materials to the market are committed to creating industrial solutions for the world’s top manufacturers and bridging the gap between 3D printing and machining. The company is looking to hire a full-time skilled Digital Marketing Specialist. This position will capitalize on the activities and tools needed to enhance the Essentium brand awareness in the digital space.

To qualify for this position you will need the following:

• Past experience with email marketing, lead nurturing, web management, social media management preferred
• Proficiency in email marketing and marketing automation technology
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
• Bachelor’s degree preferably in Business or Marketing
• Ability to work and thrive in a fast-paced, rapidly changing work environment
• Team oriented

Responsibilities:

• Work with agency to coordinate digital ad campaigns (LinkedIn, YouTube, Google) and promotions to drive consistent, relevant traffic and leads from our digital efforts
• Work alongside Technical Content Marketing and Demand Gen/LDR to help distribute content that educates our audience and supports overall company and marketing goals
• Manage mechanics of email campaigns and workflows
• Measure results and optimize the lead nurturing workflows for segments to convert leads into customers
• Highly analytical and able to derive meaning from data through A/B testing and email optimization
• Manage web hygiene, including partner portal, multilingual sites, etc.
• Manage the mechanics of webinars and other virtual activities like events and podcasts
• Build and manage our social media profiles and presence
• Monitor and engage in relevant social discussions about our company, competitors and industry
• Identify and evaluate new digital technologies

Click to apply or speak to Mark Ainscough for further detail at:

Email: mark.ainscough@kensingtonconsulting.co.uk

Tel: +4 (0)1257 244749